Privacy Policy
Your privacy matters to us. Learn how we collect, use, and protect your personal data.
Last Updated: 9 January 2026
1. Introduction
This Privacy Policy describes how Datean Technology ("we", "us", or "our") collects, uses, discloses, and manages personal data when you use our website and contact services available at https://datean.co.uk (the "Service").
We are committed to protecting your privacy and handling your data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
Datean Technology is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:
- Website: https://datean.co.uk
- Email: privacy@datean.co.uk
3. Information We Collect
3.1 Contact Form Information
When you submit a contact form through our website, we collect:
- Name (required)
- Email address (required)
- Company name (optional)
- Phone number (optional)
- Area of interest (required)
- Message content (optional)
- WhatsApp opt-in status (your consent for WhatsApp communications)
- WhatsApp phone number (if different from your primary phone number)
- Preferred contact method (EMAIL or WHATSAPP)
3.2 WhatsApp Communication Data
If you opt in to receive WhatsApp communications, we may collect:
- WhatsApp phone number
- Message delivery status
- Message interaction data (delivered, read, replied)
- WhatsApp webhook event data
3.3 Technical Information
We may automatically collect certain technical information when you use our Service:
- IP address
- Browser type and version
- Device information
- Access times and dates
- Pages viewed
- Referring website addresses
4. How We Use Your Information
4.1 Primary Purposes
- Service Delivery: To respond to your inquiries and provide requested information about our services
- Communication: To send confirmation emails and follow up on your contact requests
- WhatsApp Notifications: If you opt in, to send you notifications and updates via WhatsApp
- Business Operations: To maintain records of customer interactions and improve our services
4.2 Legal Basis for Processing
We process your personal data based on:
- Consent: When you submit the contact form and opt in for WhatsApp communications
- Legitimate Interests: To respond to inquiries and conduct our business operations
- Contract Performance: To take steps at your request before entering into a contract
5. How We Share Your Information
5.1 Third-Party Service Providers
We may share your personal data with trusted third-party service providers who assist us in operating our Service:
- Amazon Web Services (AWS): For cloud hosting and database storage
- WhatsApp Business API (Meta Platforms): For sending WhatsApp messages (only if you opt in)
- Email Service Providers: For sending confirmation and notification emails
These service providers are contractually obligated to protect your data and use it only for the purposes we specify.
5.2 Legal Requirements
We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity, subject to the same privacy protections.
6. Data Storage and Security
6.1 Data Storage
Your personal data is stored securely using:
- AWS Cloud Infrastructure: Hosted in the EU (Ireland) region
- Encrypted databases: All data is encrypted at rest and in transit
- Secure API endpoints: All communications use HTTPS/TLS encryption
6.2 Security Measures
We implement appropriate technical and organizational measures to protect your personal data, including:
- Encryption of data in transit and at rest
- Access controls and authentication
- Regular security assessments
- Secure development practices
- Logging and monitoring systems
6.3 Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically:
- Contact form submissions: Retained for up to 2 years or until you request deletion
- Email communications: Retained according to business communication records policies
- WhatsApp communications: Message metadata retained as required by Meta's policies
7. Your Data Protection Rights
Under UK GDPR and applicable data protection laws, you have the following rights:
7.1 Right of Access
You have the right to request copies of your personal data.
7.2 Right to Rectification
You have the right to request correction of inaccurate or incomplete personal data.
7.3 Right to Erasure
You have the right to request deletion of your personal data in certain circumstances.
7.4 Right to Restrict Processing
You have the right to request restriction of processing your personal data in certain circumstances.
7.5 Right to Data Portability
You have the right to request transfer of your personal data to another organization or directly to you.
7.6 Right to Object
You have the right to object to processing of your personal data in certain circumstances.
7.7 Right to Withdraw Consent
Where we rely on consent as the legal basis for processing, you have the right to withdraw your consent at any time. This includes:
- Opting out of WhatsApp communications
- Requesting removal from email lists
- Withdrawing consent for data processing
7.8 How to Exercise Your Rights
To exercise any of these rights, please contact us at dpo@datean.co.uk. We will respond to your request within one month.
8. WhatsApp Communications
8.1 Opt-In and Consent
WhatsApp communications are sent only with your explicit opt-in consent. When you submit a contact form:
- You can choose to opt in for WhatsApp notifications
- You provide your WhatsApp phone number
- You can select WhatsApp as your preferred contact method
8.2 What We Send via WhatsApp
If you opt in, we may send you:
- Confirmation messages acknowledging receipt of your contact form
- Follow-up messages regarding your inquiry
- Service information and updates (if relevant to your inquiry)
8.3 WhatsApp Data Processing
WhatsApp messages are processed through Meta's WhatsApp Business API. Meta's privacy policy and terms apply to the use of WhatsApp. We use pre-approved message templates and comply with WhatsApp's business messaging policies.
8.4 Opting Out
You can opt out of WhatsApp communications at any time by:
- Replying "STOP" to any WhatsApp message from us
- Contacting us directly to request removal
- Blocking our WhatsApp business number
9. Cookies and Tracking Technologies
9.1 What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.
9.2 Current Cookie Usage
At present, we only use strictly necessary cookies that are essential for the website to function properly. These are default browser cookies required for basic website functionality and cannot be disabled as they are necessary for the site to work.
Strictly Necessary Cookies
These cookies are essential for the website to function properly and are automatically set by your browser. They enable core functionality such as:
- Session management: Maintain your session as you navigate the website
- Security: Prevent fraudulent use and ensure secure connections
- Basic functionality: Enable essential website features to work properly
9.3 No Third-Party Tracking
We do not currently use any third-party cookies, analytics tools (such as Google Analytics), advertising cookies, or marketing trackers. Your browsing activity on our website is not tracked or shared with third parties.
9.4 Future Cookie Use
If we decide to implement additional cookies in the future (such as analytics or functional cookies), we will update this policy and seek your consent where required by law. We may introduce:
- Functional cookies: To remember your preferences (e.g., theme selection)
- Analytics cookies: To understand how visitors use our website
- Performance cookies: To improve website speed and functionality
9.5 How to Manage Cookies
While we only use necessary cookies, you can still manage your browser settings if you wish:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
Please note that blocking necessary cookies may prevent the website from functioning properly.
10. International Data Transfers
Your personal data is primarily stored and processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions by the UK or EU
- Other legally approved transfer mechanisms
11. Children's Privacy
Our Service is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us, and we will delete such information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date at the top of this policy
- For significant changes, providing direct notification via email or prominent notice on our website
We encourage you to review this Privacy Policy periodically.
13. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.
14. Data Protection Officer
If required by law, we will appoint a Data Protection Officer (DPO). Contact details for our DPO (if applicable) are:
Email: dpo@datean.co.uk
15. Complaints
If you have concerns about how we handle your personal data, please contact our Data Protection Office (DPO) first so we can investigate and address your concerns directly:
- Email: privacy@datean.co.uk
- Website: https://ico.org.uk
16. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Your Consent
By using our Service and submitting the contact form, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal data as described herein.
For WhatsApp communications, your explicit opt-in constitutes separate consent for processing your WhatsApp contact information and receiving messages via WhatsApp.